I defined core design tokens for typography, color, and spacing, creating a shared foundation used across products and platforms.

Alongside this, I developed a flexible component library and a set of modular article templates, with adaptable layouts for headers, imagery, and content blocks. This gave editorial teams more freedom in how they told stories, while keeping the overall experience cohesive.

The system helped reduce inconsistencies and made it easier for teams to design and build at scale as the product evolved.