This project is a self-directed concept case study — Dropbox is not a real client, and this campaign was not commissioned or produced for actual use. I built it to explore AI-assisted creative direction end-to-end: developing a brand concept, visual system, and campaign assets for a fictional AI-first Dropbox event. Using Flora, I generated the key visuals, glass folder and ribbon motifs, speaker imagery, and supporting graphics and built node-based workflows within Flora to make asset creation faster and more consistent, letting me lock a reference input (placement, color palette, material treatment) and generate variations without rebuilding the prompt from scratch each time. Coming from a web design/UX background, this project was about developing fluency in generative workflows as part of the design process itself, not just producing final images, but building a repeatable system a team could hand off and extend.