2025
BrandingCreative Direction
Sir Candle Man
For Sir Candle Man, a social media personality known for refined taste in candles and fragrances, we developed a visual identity that blends elegance with playful charm.
The branding captures his persona: "your sophisticated yet approachable uncle who knows the best scents", through bespoke illustrations, a rich color palette, and editorial-inspired typography. My work helped translate his digital voice into a cohesive brand presence that feels both elevated and characterful.
Team:
Marvin Attiq (Brand Strategy and Copywritting)
Maria Luisa Castro (Branding and Creative Direction)
Mariana Solis (Design and Illustrations)
2025
BrandingCreative Direction
Sir Candle Man
For Sir Candle Man, a social media personality known for refined taste in candles and fragrances, we developed a visual identity that blends elegance with playful charm.
The branding captures his persona: "your sophisticated yet approachable uncle who knows the best scents", through bespoke illustrations, a rich color palette, and editorial-inspired typography. My work helped translate his digital voice into a cohesive brand presence that feels both elevated and characterful.
Team:
Marvin Attiq (Brand Strategy and Copywritting)
Maria Luisa Castro (Branding and Creative Direction)
Mariana Solis (Design and Illustrations)
2025
BrandingCreative Direction
Sir Candle Man
For Sir Candle Man, a social media personality known for refined taste in candles and fragrances, we developed a visual identity that blends elegance with playful charm.
The branding captures his persona: "your sophisticated yet approachable uncle who knows the best scents", through bespoke illustrations, a rich color palette, and editorial-inspired typography. My work helped translate his digital voice into a cohesive brand presence that feels both elevated and characterful.
Team:
Marvin Attiq (Brand Strategy and Copywritting)
Maria Luisa Castro (Branding and Creative Direction)
Mariana Solis (Design and Illustrations)